Shopify gives you an opportunity to browse and purchase your items through Messenger. The main point of the Shopify Facebook integration is to create a personal conversation with your customers. It works similar to Shopify app, however, it is considered as a built-in feature.
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The best part is that you don’t have to open a new customer service module. The communications go directly through the Shopify dashboard serving as a live chat.
The first example of how Shopify Facebook Messenger works is when a visitor comes to your store to buy something. Before they decide to buy they want to ask certain questions.
It works like a customer support chat box placed on your website. Once the transaction is being completed, the purchaser will receive an order tracking and shipping update without looking at their email. A message will be sent to their Messenger and send them a notification on the Facebook app.
Both you and the buyer don’t have to go around searching for the emails or customer support tickets. This minimizes the effort and allows the customer to shop whatever he wants in the easiest way possible.